AI Brand
Visibility.
A joint offering for the DACH market.
March 2026 · Confidential
7 billion
Google searches
end daily
with AI.
The Problem.
Over 50% of all Google searches end with AI answers
Biggest revenue opportunity in 2026
Through E-E-A-T signals on ChatGPT & Perplexity
Why now.
- AI is becoming the primary source of information — ChatGPT, Perplexity, Gemini are replacing Google
- Clients are already asking — but only getting SEO solutions without brand strategy
- Citations > Rankings — comparable to SEO in 2009, early movers win
- GEO requires more than keywords — positioning, content and technology need to work together
Our Advantage
Most providers are SEO agencies with a GEO add-on. We combine strategic storytelling, brand strategy and holistic branding — integrated, not fragmented.
If you don't appear
in AI answers,
you don't exist.
Our Approach.
Four levers for AI visibility
Content for AI
Conversational content, Q&A formats, FAQs, structured tables — this is how brands get cited.
Build E-E-A-T
Expert commentary, case studies, testimonials — increase citations by up to 30%.
Technical Foundations
Schema Markup, llms.txt, Sitemap, robots.txt — so AI crawlers capture the brand correctly.
Off-Site Authority
Wikipedia, Reddit, Crunchbase, Digital PR — AI trains on the entire internet.
Service Architecture.
Lead Magnet
Quick Check
Free · Automated
Tier 1
AI Brand Audit
One-time · Report
Tier 2
AI Brand Optimization
Project-based
Tier 3
AI Brand Management
Retainer
Upsell
Holistic Brand Management
Full Scope
→
→
→
→
AI Brand Readiness Workshop
Standalone or kick-off for the audit · Half-day
AI Brand
Audit.
Tier 1 · One-time
One-time audit with a standardized report and results presentation. Functions as a lead magnet and upsell foundation for Tier 2.
- 6 AI platforms (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AIO)
- 200+ relevant prompts
- Competitive benchmarking (3 competitors)
- Sentiment & accuracy analysis
- Hallucination check
- Quick-win recommendations
AI Brand
Optimization.
Tier 2 · Project-based · Consulting Focus
Project-based implementation with a consulting focus. Builds on the audit and sustainably optimizes brand presence across AI systems.
- Everything from Tier 1
- Schema Markup implementation
- llms.txt setup
- Content strategy for AI citability
- Entity & Knowledge Graph optimization
- Citation building & Digital PR
- 3× monthly reports
AI Brand
Management.
Tier 3 · Retainer
Ongoing retainer subscription for continuous monitoring and optimization. The recurring revenue building block of the product.
- Continuous AI monitoring
- Monthly Visibility Report
- Hallucination Alerts
- Quarterly review & content refresh
- Priority Support
Upsell path: Natural extension to Holistic Brand Management — beyond AI.
AI Brand Readiness Workshop.
Half-day workshop for C-level and marketing teams. Covers the fundamentals of AI Brand Visibility and assesses the company's readiness.
Format
Half-day, on-site or remote
Use Case
Standalone or kick-off for the audit
Free AI Quick Check.
How it works
Input
Enter brand name, URL and industry
AI Query
Automated prompts to ChatGPT, Gemini, Perplexity, Claude — industry-specific, DE/FR/EN
Analysis
Mentions, position, sentiment, accuracy, hallucinations, competitor context
What the client receives
- Brand Visibility Score (0–100)
- Visibility per platform (e.g. ChatGPT: 40%, Gemini: 65%)
- Sentiment assessment (positive / neutral / negative)
- Hallucination check (misinformation detected?)
- Top 3 immediate recommendations
- Branded PDF report
Quick Check → Results Meeting → AI Brand Audit → Optimization → Management
Landing Page.
Prototype on sergeant.agency — Telya and JB adapt the concept for their own websites.
Sales Strategy.
Validate Month 1–2
Free AI Quick Check as lead magnet. 5 checks for existing clients, first case studies.
Launch Month 3–4
LinkedIn Ads, 3 pillar articles, workshop offering, SaaS partnerships.
Scale Month 5+
Report templates, recurring revenue, upsell into existing engagements across all partners.
Target Audience &
Differentiation.
Ideal Customer Profile
Swiss companies with 50+ employees and digital marketing. CMO / Head of Marketing who runs SEO but hasn't addressed AI visibility yet.
Industries
B2B services, technology, finance, pharma/health, education, tourism
Three disciplines, one offering
Storytelling, Brand Strategy, Holistic Branding
DACH Focus
DE/FR-language audits, local market expertise
Productized, not custom
Clear pricing, clear deliverables, scalable
Strategic + Operational
Workshop + implementation + monitoring
Three partners,
one offering.
Three partners, one offering.
Telya
- Strategic communications
- Data-driven impact measurement
- Social listening & data science
- Media relations & content
JB Brand Strategy
- Brand positioning & architecture
- Content & channel strategy
- MarTech & AI infrastructure
- Strategic consulting
Sergeant
- Brand Strategy, Creativity & Technology
- Design & digital implementation
- Sales & account management
- Workshop facilitation
Next Steps.
Alignment
Define roles & responsibilities. Agree on revenue split. Each partner sells through their existing channels.
Pilot
Run 2–3 Quick Checks together. Test processes, evaluate tools, gather first learnings.
Launch & Outlook
Sell first audits. Start LinkedIn content. If successful: joint landing page and potentially a shared brand.
Thank you.
telya.ch · jb-brand.ch · sergeant.agency