Go-to-Market Plan
Phase 1: Validate Month 1-2
- Landing page live on sergeant.agency/ai-brand-visibility (or subdomain)
- Offer 5 free Quick Checks to existing SGT clients
- Anonymized Competitor Quick Check as lead-gen feature on the landing page:
- Client enters brand + industry, receives score + anonymized competitor comparison (3-5 competitors)
- Competitors shown as "Competitor A, B, C" to create curiosity + FOMO
- Natural conversion to full audit (CHF 4,900) for details + de-anonymization
- Aggregated industry data feeds the content flywheel for LinkedIn posts (e.g. "In Swiss hospitality, only 12% of brands appear in AI answers")
- Generate case studies from Quick Check results
- LinkedIn content series (Michel as thought leader)
Phase 2: Launch Month 3-4
- Paid: LinkedIn Ads targeting CMOs/Marketing Heads in Switzerland
- Organic: 3 blog articles (pillar content) on sergeant.agency:
- "What is AI Brand Visibility?"
- "GEO: The New SEO Standard"
- "Checklist: Is Your Brand AI-Ready?"
- Workshop offering to existing clients
- Partnerships with SaaS tools (Otterly.ai, SE Visible) for co-marketing
Phase 3: Scale Month 5+
- Standardized audit report templates
- Train junior analyst for monitoring (scales Tier 3)
- Subscription model as recurring revenue
- Upsell into existing SGT retainers
Target Audience
| Segment | Description |
|---|---|
| Primary | Swiss companies with 50+ employees that already do digital marketing |
| Secondary | DACH companies with a Swiss connection |
| ICP | CMO / Head of Marketing who runs SEO but hasn't addressed AI visibility yet |
Key Industries
B2B Services
Technology
Finance
Pharma / Health
Education
Tourism
Differentiation vs. Competition
Brand Agency, Not SEO Shop
SGT understands brand management, not just keywords. We bring strategic storytelling and brand positioning to AI visibility.
DACH Focus
German/French-language audits, local market expertise. Most competitors are US/UK-focused.
Productized, Not Custom
Clear pricing, clear deliverables, scalable. No lengthy scoping phases.
Strategic + Operational
Workshop + implementation + monitoring from one provider. End-to-end, not fragmented.
Pricing Overview
| Tier | Format | Price | Duration |
|---|---|---|---|
| AI Brand Audit | One-time | CHF 4,900 | 2 weeks |
| AI Brand Optimization | Project | CHF 12,000-18,000 | 3 months |
| AI Brand Management | Retainer | CHF 2,900/mo | Ongoing (min. 6 months) |
| Workshop (optional) | Half-day | CHF 3,500 | 1 day |
Revenue Projection (Conservative, Year 1)
| Quarter | Audits | Projects | Retainer | Workshop | Total |
|---|---|---|---|---|---|
| Q1 | 3 x 4,900 | - | - | 1 x 3,500 | CHF 18,200 |
| Q2 | 3 x 4,900 | 1 x 15,000 | 1 x 2,900 (2 mo) | 1 x 3,500 | CHF 37,900 |
| Q3 | 2 x 4,900 | 2 x 15,000 | 3 x 2,900 (3 mo) | - | CHF 66,500 |
| Q4 | 2 x 4,900 | 1 x 15,000 | 5 x 2,900 (3 mo) | 2 x 3,500 | CHF 75,300 |
Year 1 Total: CHF 197,900
Assumption: Average project price CHF 15,000, growing retainer base through conversion from audits/projects.
Tooling
| Tool | Use Case | Cost |
|---|---|---|
| Otterly.ai | AI monitoring backend, prompt tracking | $189/mo |
| SE Visible | Alternative to Otterly, citation tracking | TBD |
| Ahrefs / SEMrush | Backlink analysis, SEO baseline | Existing |
| Schema Markup Generator | Structured data creation | Internal |
Quick Check: Bot Prevention & Lead Capture Strategy
Why Email Verification Before Results Doesn't Work
As Bot Prevention
- Bots use disposable email addresses (temp-mail, guerrillamail) - verification is trivially automatable
- Real scrapers/abusers bypass email verification in minutes
- Doesn't solve the actual problem (automated abuse)
As Lead Capture
- Gated content before results = 50-80% drop-off (industry standard)
- The "Wow, I'm only ranked #3" FOMO moment never arrives - users bounce
- Contradicts the Quick Check's purpose as a low-barrier entry point
Chosen Approach: Solve Both Problems Separately
1. Bot Prevention (Invisible)
- Honeypot field: Hidden input, silently abort if filled
- Time check: Reject if <2s after load
- Rate limiting: Max checks/IP/hour via KV
- Cloudflare Turnstile: Invisible CAPTCHA (free, optional)
2. Dual CTA After Results
- Results shown immediately and completely
- Primary CTA: "Request your full AI Brand Audit" (CHF 4,900)
- Secondary CTA: "Get notified when your score changes" (email only, 1 field)
- Secondary captures users not ready for the audit. Enables re-engagement when their score drops.
Why "Score Change Notification" Instead of PDF Report
PDF Report (Weak)
- User already sees all results on screen
- A PDF adds no new information
- "Download PDF" feels like a marketing trick
- No reason to return
Score Change Alert (Strong)
- Real value: automated re-check after 7 days
- "Your score dropped from 35 to 28" creates urgency
- Natural touchpoint for audit pitch
- Positions Sergeant as ongoing monitoring partner
Conversion paths:
Fast path: See results → Request audit immediately
Slow path: See results → Enter email for score alerts → Receive "score changed" email after 7 days → Request audit