Journey 1 Primary
Quick Check Funnel
Self-service entry point. User discovers the tool via LinkedIn, search, or referral. The Quick Check creates an emotional reaction ("my brand is invisible to AI") that drives the audit request.
Landing Page
Scroll, read value prop
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Enter URL
+ optional industry
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See Score
"Oh shit" moment
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Enter Email
Unlock details
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Hallucinations
+ Recs + Competitors
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Conversion Levers
Critical
Score Presentation
The score must feel alarming. A score of 35/100 means nothing if the user doesn't understand the consequences. Context matters: "Your competitors score 68 on average" makes 35 painful.
Critical
Hallucination Alert
The strongest emotional trigger. "AI is telling your customers wrong information about you." This is the moment users feel they need to act. Must be visually prominent, not buried.
High Impact
Competitor Teaser
"We found 4 competitors in your space." No names, no scores. The curiosity gap drives conversion. Showing too much reduces urgency. Showing nothing wastes the data.
High Impact
CTA Placement
The audit CTA appears after all results. Consider a sticky CTA that appears once the score is visible, so users don't need to scroll past everything to act.
To Evaluate
Audit Form Length
Current form has 12 fields (name, email, phone, company, brand, website, industry, employees, role, competitors, interests, message). Every field costs conversion. Consider: name + email + company only, rest in follow-up call.
Recommended
Score Change Alerts (Secondary CTA)
"Get notified when your score changes." Single email field. Auto re-check after 7 days. Creates natural follow-up: "Your score dropped from 35 to 28." Much stronger than a PDF download, which adds no new information.
Target Metrics
5-10%
Check → Audit Request
Journey 2 Outbound
Direct Audit Pitch
Michel or partners present the service in a meeting or LinkedIn conversation. The presentation replaces the self-service Quick Check as the "aha" moment.
LinkedIn / Meeting
Personal intro
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Presentation
Pitch deck, stats
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Live Quick Check
Client's own brand
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Key Moments
Critical
Live Demo
Running the Quick Check on the client's own brand during the meeting is the strongest possible pitch. Seeing their own score creates immediate urgency. Requires stable API and fast results.
Advantage
Shorter Sales Cycle
Personal relationships and trust skip the awareness phase. Conversion rate is significantly higher than self-service. Best path for existing SGT/Telya/JB clients.
Journey 3 High-Touch
Workshop to Audit
Half-day "AI Brand Readiness Workshop" for C-level and marketing teams. Standalone offering (CHF 3,500) that naturally leads into the audit as a follow-up.
Workshop Pitch
Existing client base
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Quick Checks
Brand + competitors
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Conversion Logic
The workshop educates the team on why AI visibility matters. Running Quick Checks during the workshop (client brand + 2-3 competitors) creates the "aha" moment in a group setting, which builds internal buy-in. The audit becomes a natural next step because the team already understands the problem.
Journey 4 Inbound
Content Funnel
LinkedIn posts, blog articles, and industry reports drive organic traffic to the landing page. The content creates awareness, the Quick Check converts.
LinkedIn Post
Industry stats, insights
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Blog Article
SEO, pillar content
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Landing Page
CTA to Quick Check
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Quick Check
Joins Journey 1
Content Flywheel
Aggregated Quick Check data powers the content: "In Swiss hospitality, only 12% of brands appear in AI answers." These stats become LinkedIn posts, which drive more Quick Checks, which generate more data. The flywheel is self-reinforcing once volume reaches ~50 checks.
All Roads Lead to the Audit
Every journey converges on the same conversion point: the AI Brand Audit (CHF 4,900). From there, the upsell path is linear.
Any Entry Point
Quick Check, pitch, workshop, content
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AI Brand Audit
CHF 4,900
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AI Brand Optimization
CHF 12,000-18,000
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AI Brand Management
CHF 2,900/mo recurring
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Holistic Brand Mgmt
Full scope, beyond AI